The F-Type: Jaguar's ‘Bad’ Car

If you’re aware of the Jaguar’s 2014 Superbowl ad you’ll know exactly what we're talking about…

In 2014, Jaguar launched their new #GoodToBeBad campaign which featured a batch of British movie villains explaining why Jaguar and antiheroes are a perfect match as they race a couple of Jaguar F-Types through London.

(TV Top Car, 2014 - Jaguar Its good to be bad)

If this ad wasn’t enough to establish Jaguar’s new bad-boy image, its reputation as a car with a nasty side was further strengthened in Fast and Furious 7 as Jason Statham’s (the film’s villain) choice of vehicle.

So, what makes Jaguar so idyllic for villains?

In the words of Tom Hiddleston, Ben Kingsley and Mark Strong, it’s the focus, sound and style that they bring to the table. Three points that can’t be argued with.

Combine this with a 5000cc engine, gearshift paddle controls, a tiptronic gearbox and leather interior this is one vehicle that could intimidate even the toughest movie baddies.

Speeding to Auction

We’re lucky enough to have the iconic Jaguar F-Type R AWD heading to auction here at Copart on the 17^th May. Check out the Lot’s details below.

Vehicle details

Lot #: 24611607

Category: D – Salvage

Body Style: Coupe

Fuel: Petrol

Primary Damage: All over

Estimated Retail Value (03/05/2017): £91,625

If you would like to know more information about the Jaguar F-Type R AWD, please contact the Sandtoft Operations Centre who will be able to help.

Don’t let this stunning vehicle 'getaway'…place your pre-bids now.

References 

Aaron Taube. (2014). Here's Jaguar's Cinematic Super Bowl Ad Explaining Why All The Best Movie Villains Are British. Available: http://www.businessinsider.com/jaguars-super-bowl-ad-explains-why-all-the-best-movie-villains-are-british-2014-1?IR=T. Last accessed 03/05/2017.

Benjamin Zhang. (2015). This is the sports car villain Jason Statham is driving in 'Furious 7'. Available: http://uk.businessinsider.com/fast-and-furious-furious-7-jason-statham-drives-jaguar-f-type-2015-4. Last accessed 03/05/2017.

TV Top Car - welcome to the Top. (2014). Jaguar Its good to be bad | TV Top Car. [Online Video]. 28 October 2014. Available from: https://www.youtube.com/watch?v=B-_30ZRZAI0. Last accessed: 3 May 2017.